.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, once adapted to getting billions in financial backing annually, have actually increased nearly $360 million until now this year, putting it on track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That downturn is because of market concentration, improved regulative pressures, as well as financial uncertainties.ADWEEK talked with 5 VCs who continue to purchase adtech companies, in spite of these challenges, about what they are seeking and also what they steer clear of. Probably unsurprisingly, these capitalists are actually targeting opportunities in privacy-focused technologies and also industry-specific locations like linked television.